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Feb 29, 2000

The net best thing

Some leading IR web sites and searches for the drivers of future online communication

The shift in focus from institutional to retail investors presents IR professionals with a new set of challenges. And all of them are being accelerated by the growth of the internet. Service is destined to become a key IR differentiator in the new e-economy, alongside messaging and brand.The e-business model is instructive for IR officers. Dot-coms stand or die by their successes in customer selection, acquisition and loyalty. And even if the customer delivers precious little short-term profitability,

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Charlie Pownall

Charlie Pownall is director of e-services firm's corporate communications practice, and author of 'iRelations – effective online investor relations'