Some leading IR web sites and searches for the drivers of future online communication
The shift in focus from institutional to retail investors presents IR professionals with a new set of challenges. And all of them are being accelerated by the growth of the internet. Service is destined to become a key IR differentiator in the new e-economy, alongside messaging and brand.The e-business model is instructive for IR officers. Dot-coms stand or die by their successes in customer selection, acquisition and loyalty. And even if the customer delivers precious little short-term profitability,
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Charlie Pownall
Charlie Pownall is director of e-services firm Syzygy.net's corporate communications practice, and author of 'iRelations – effective online investor relations'
