Innovative video series featuring customer and creator panels proves a hit with investors
For many IROs, making video content for investors poses something of a dilemma. On the surface, it’s a no-brainer: metrics show that most of us engage more consistently with video content, while for companies it’s an excellent way to showcase internal experts or explain complicated business cases to stakeholders.
But how do you make sure you are making video where it counts? And how do you ensure the time it takes to produce video content will deliver results that make it worth the investment?
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Laurie Havelock
Laurie has been part of the IR Magazine team for more than a decade, starting out as a reporter and research editor before becoming editor in 2023. He was previously acting business editor at the i newspaper and deputy business editor at The Daily...
