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Jun 09, 2021

It’s a small world: How retail IR is changing

Forty-five percent of small-cap companies have seen an increase in their retail shareholdings in the past year, according to IR Magazine research. We look at how some companies are adapting their IR for the Reddit generation
‘Corporate communications is changing,’ declares Galina Meleger, director of IR at Endeavour Silver and winner of the rising star trophy at the IR Magazine Awards – Canada 2021. Meleger says that while the traditional approaches to IR, including ‘trade shows and phone pitching’, remain effective, in the Covid-19 era and particularly when it comes to attracting the attention of younger retail investors, she felt a different approach was needed. Today she has a ‘digital everything’

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Garnet Roach

An award-winning journalist, Garnet Roach joined IR Magazine in October 2012, working on both the editorial and research sides of the publication. Prior to entering the world of investor relations, her freelance career covered a broad range of...