Going Public? Are You Digitally Ready?
Investis report reveals digital shortcomings of newly listed companies. If you are thinking about going public you MUST read this report.
When a company announces its intention to float, to its first day of trading, it will see a significant spike in website traffic. This is the time when expectations are set about a company - and first impressions last! Investis benchmarked the digital readiness of eight companies that floated in the UK in 2013 on the FTSE 350, AIM and Main Market. With an overall score of 30%, these newly listed companies fell short of their established ALL FTSE peers which had an overall average score of 46%. This IPO special report sheds light on the areas of the corporate website that these companies commonly considered to be the most relevant and it also reveals shortcomings that other companies working towards IPO should consider. To learn more about IPO Digital Readiness, download our UK IQ IPO Special Report below.
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