The path of a successful quarterly conference call
1. Deciding to do it Companies aren’t necessarily born with the will or the skill to do conference calls. Softchoice, a fast-growing Canadian technology company, went public in 2002 in a reverse takeover. With limited liquidity and little coverage at first, Softchoice only began doing conference calls this year. ‘It’s part of our evolution,’ explains CFO Anne Brace. ‘Our IR calls are part of a much broader IR strategy that starts with the MD&A and moves on to
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