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Sep 30, 1998

Back to the future

Keep it simple, think of the future and get online aware. That's the message annual reports consultants are giving to their clients

Plain language, future focus and even more reliance on the internet. Those are the key trends identified by annual report consultants on both sides of the Atlantic in the past year - and what they anticipate will be the height of fashion for next season. Top of the pops seems to be the move toward plain language. Consultants in North America and the UK are talking enthusiastically of the need to help their clients explain their businesses in straightforward, easy-to-understand text. In the

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