Q&A advice on sharing responsibilities between IR and PR, and some tips on how to break bad news
Q- What is the relationship between IR and PR? We’re considering consolidating the departments under our CFO but I am unsure about what the best scenario is, as IR is currently in charge of its own press releases and communications is heading the product and marketing-type announcements. I know that a lot of companies consolidate the departments, but wondered how best to share the responsibilities across both functions.A- There is a strong relationship between the IR and PR (not to mention
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Hulus Alpay
Hulus Alpay is senior vice president of New York-based IR and PR firm Makovsky & Company.
