How Agnico Eagle Mines maintained its 'active' marketing calendar in 2020
Agnico Eagle Mines won four awards at last year’s IR Magazine Awards in Canada, following on from winning five awards in 2019. Brian Christie, vice president of investor relations, acknowledges that the company has had ‘a very active IR program for 15 to 20 years’, but 2020 was still a challenge.
During the early stages of the Covid-19 outbreak, Christie contacted the company’s top 50 investors to update them on how the business would be affected – including the temporary closing of seven out of eight operating mines.
In this video, Christie talks about how Agnico Eagle Mines has embraced virtual investor marketing, giving the management team enhanced access to investors around the world.
At the IR Magazine Awards Canada – 2020, Agnico Eagle Mines won:
- Best overall investor relations (large cap)
- Best investor relations officer (large cap) – Brian Christie
- Best IR by a senior management team (large cap) – Sean Boyd (CEO) and David Smith (CFO)
- Best in sector: materials (large cap).