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Mar 25, 2020

Drawing the short straw: How IR responds to short reports

Good IR is like going to the gym and eating healthily – you’re less likely to catch a cold and, if you do, you recover faster
Short-reports can be extremely damaging to stock prices and reputations. How should IR teams respond?
Katie Keita, director of IR at Shopify
Less than one month after SmileDirectClub’s IPO, an 8,000-word short-report was published about the company. The report was damning: it included analysis of the company’s financials, alleged that the company had a significant number of Better Business Bureau complaints, published screenshots of negative social media comments and suggested that the CEO had personally profited by selling the company his private plane. The publisher, Hindenburg Research, acknowledged in a disclaimer at the start

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Ben Ashwell

Ben Ashwell was the editor at IR Magazine and Corporate Secretary , covering investor relations, governance, risk and compliance. Prior to this, he was the founder and editor of Executive Talent , the global quarterly magazine from the Association of...