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Webinar – The evolving role of investor relations: Creating an integrated investor outreach strategy

Webinar – The evolving role of investor relations: Creating an integrated investor outreach strategy


In partnership with

Wednesday, July 14, 2021
8.00 am PT / 11.00 am ET / 4.00 pm BST / 5.00 pm CET
Duration: 45 minutes

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Inspired by the Harvard article on the changing role of investor relations, this webinar will explore the changing nature of responsibilities and the skills needed, and provide practical tips on how IROs can meet these evolving expectations.

On the one hand, IROs are being asked to look beyond finances and earnings to deliver strategic advice to the C-suite and the board. On the other, with the vaccination roll-out going well, investors – now used to excellent service in the virtual world – are likely to expect the same from in-person events. To balance and meet these expectations, IROs need to work smarter, not harder.

In this webinar we will discuss:

  • Planning for a blended approach to investor outreach vs a hybrid approach
  • Casting a wider net with a large-scale virtual event to gauge interest via analytics
  • Following up with a smaller-scale in-person investor event to maximize the C-suite’s time
  • Leveraging a CRM to track investors, note last communication and set next steps
  • Driving up value and driving down costs with a seamless, multi-pronged approach
  • Delivering exceptional experience for both in-person and virtual engagements

Speakers include: 

Peter McDermott, senior client partner, global corporate affairs and investor relations, Korn Ferry
John Nunziati, investor relations partner, Q4
Moderator: Laurie Havelock, editor-at-large, IR Magazine


View on-demand

Short, sharp and packed with expert insight, this webinar will get you up to speed on these critical issues in just 45 minutes. Sign up to BrightTALK to view this essential briefing and be informed of future webinars produced by IR Magazine.

Holders of the NIRI IRC® credential can earn 1 professional development unit (PDU) per webinar. IRC-credentialed speakers may also earn PDUs. More information is available at

IR Magazine has partnered with Q4 to deliver you this webinar. IR Magazine and Q4 will process your personal data for purposes connected with your attendance at the webinar and may send you marketing communications and information that may be of interest to you, as permitted under applicable law. You may choose to unsubscribe at any time by email with ‘unsubscribe’ in the subject line or by clicking on the “unsubscribe” link in any email from us or Q4. Your data will be processed in accordance with IR Magazine’s privacy policy: and Q4's privacy policy: