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Nov 30, 2005

Year in review

The best and worst of 2005.

THE BEST Green is greenFrom the best to even better, this year General Electric was all about 'virtue'. In May GE launched 'ecomagination', a project to invest $1.5 bn a year in green initiatives. 'Ecomagination makes good sense for us, our customers and the environment. It's good for investors, too,' adds Russell Wilkerson, GE's head of financial communications. A hugely popular TV commercial showing an elephant frolicking in a rain forest to the tune of Singing in the rain brought ecomagination

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