What is your leitmotif, Mr Chairman? IR must focus on mission statement
May 25, 2018
Dust off your purpose, mission and values statements: Investors are going to start asking some awkward questions
Mission, vision, purpose, values: these slippery concepts are sometimes perceived as a waste of time and energy, a bit of PR frippery that is a necessary chore for any organization wanting to get on with the real business of growth and shareholder returns.