Being a good go-between is an oft-overlooked part of the IR role
It's a tough call when everyone wants you for their own. For the financial community, it's a matter of providing a good information flow about the company and keeping everyone in the loop. But the investor relations role is just as key for management - keeping them informed of the changing perceptions in the financial community about the company.
Those differing views of the investor relations role were recently confirmed in a UK investor relations survey conducted by Business Planning &
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