At the 18th annual Board of Board event in New York in November last year, IR Magazine spoke with Daniel Crowley, chairman, president and CEO of the Pennsylvania-headquartered aerospace manufacturer Triumph.
As the event’s theme was ‘Purpose-driven leadership in a volatile world’, Crowley shed light on Triumph’s coping strategy to deliver its core purpose.
‘[During] the pandemic, [Triumph] lost 40 percent of [its] sales volume overnight and we had a big drop in our share price. It was an abyss,’ he told IR Magazine.
‘It was a critical time in the business to come together around three mandates: to keep each other safe, to keep our company safe and to partner with customers to get through it.’
![Daniel Crowley, Triumph](/sites/default/files/inline-images/Daniel%20Crowley%20670.jpg)
Crowley also highlighted the pivotal role of investor engagement in upholding business purpose during turbulent periods and delved into the nuanced landscape of the anti-ESG versus pro-ESG debate, with a specific focus on initiatives like Scope 3 emissions reporting.
Finally, he shared some advice for fellow CEOs seeking to drive purpose in their businesses during challenging times.
‘The main thing is to trust your employees – whether they work in person or remotely, trust that they are aligned with what you’re trying to do as a leader,’ he said. ‘They can bring more of their energy and creativity if you respect them and engage them in what you’re trying to accomplish with the company.’