Dramatic events at meat firms JBS and BRF are a reminder to IROs of the importance of a sustainable supply chain
JBS, the world’s largest meat processor, is preparing for a billion-dollar IPO on the NYSE this year. But its plans were significantly undermined in March after a two-year investigation by the Brazilian authorities revealed high-level government and corporate involvement in a scheme to disguise and sell rotten meat to the domestic and international retail market. This sparked consumer outcry, numerous import bans on Brazilian beef and a single-day fall of 11 percent in JBS’ share
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Maria Lettini
Director of the FAIRR investor network
