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Oct 31, 1999

Rules of the rollercoaster

How IROs react to a sudden swing in stock price

It's a roisterous ride for any investor relations officer: your stock zooms up – or zooms down – and everyone is screaming for answers. What information, if any, is out there in the marketplace making investors behave that way on this day? For some companies it's a warning that material information has leaked – deal discussions, maybe, or a profit warning. Others are increasingly seeing message board or chatroom rumors sway their stock. Often the price movement is unfathomable,

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