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Sep 30, 2001

Pick of the bunch

Four small-cap IPOs launched into choppy markets

For an investor relations officer, an initial public offering is like New Year's Eve, Mardi Gras, and St. Patrick's Day all rolled into one - only with the potential for a bigger hangover. While there's plenty of money to be made - Ernst & Young reports that IPOs have netted over $400 bn since 1970 - IROs have to earn every penny.That's because going public is a chaotic, wild, frenzied ride that promises to test the most battle-hardened IRO. And it's a ride that has only grown more frenetic

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