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May 31, 1997

Open Competition

Companies which boldly talk about their competitors

Flick through most annual reports on both sides of the Atlantic and you might think that companies don't know the names of their competitors. Some, of course, even fail to acknowledge that there is anybody else out there pushing similar goods and services into their market. If you can't actually be in a monopoly position then you might as well pretend to be, seems to be the thinking. 'Let's see if we can't confuse those pesky investors.' Luckily, the majority of companies don't go down that

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