Lights, camera, action

Sep 01, 2000
<p>Senior executives are increasingly expected to be media savvy, though few start out that way. Media training has become a crucial part of CEO 101</p>
Have you ever considered hiring a professional to irritate your chief executive and then watch him squirm? Putting your boss in the hot seat may sound like a guilty fantasy, but it's not. Many IROs are winning points for far-sightedness by sending their superiors

Content Preview

to continue reading

Sign up to get stories direct to your inbox
logo-black logo-black
Loading