Lights, camera, action

Sep 01, 2000
<p>Senior executives are increasingly expected to be media savvy, though few start out that way. Media training has become a crucial part of CEO 101</p>
Have you ever considered hiring a professional to irritate your chief executive and then watch him squirm? Putting your boss in the hot seat may sound like a guilty fantasy, but it's not. Many IROs are winning points for far-sightedness by sending their superiors

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