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Aug 31, 2000

Lights, camera, action

Senior executives are increasingly expected to be media savvy, though few start out that way. Media training has become a crucial part of CEO 101

Have you ever considered hiring a professional to irritate your chief executive and then watch him squirm? Putting your boss in the hot seat may sound like a guilty fantasy, but it's not. Many IROs are winning points for far-sightedness by sending their superiors through a grueling course of media training. Media training lets executives hone their interview skills in unpleasant (but simulated) situations. 'Part of my mission sometimes is to antagonize and irritate the interviewee,' says

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