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Nov 30, 1998

How they do it at Yahoo!

The internet's hottest stock

Since Yahoo! Inc went public in April 1996, its stock price has soared upwards most of the time, surviving even this summer's bearishness. Of course, from the beginning its founders put almost as much faith in investor relations as in the web, and have done their best to combine the two creatively. CFO Gary Valenzuela looked after IR until the company's exponential growth made him realize that he needed to build the department and recruit someone to handle the daily IR function. The first

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