The keys to successful IR in a country of ‘unique risks and opportunities’
The role of IR at Brazilian companies has changed significantly over the past few decades. When the Instituto Brasileiro de Relações com Investidores (IBRI), Brazil’s IR society, was founded in 1997, the IR function was a newly established role within companies, says Rodrigo Maia, global consultant at IBRI.
As an IRO with 18 years of experience, Maia tells IR Magazine that IBRI was based on the NIRI model. ‘[At the time, about] 25 years ago, there was no IR function within companies,’
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Noemi Distefano
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