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Apr 30, 2002

Honey, I shrunk the annual

Companies are scaling back their annual reports

This year, Delta Air Lines decided the tone of its annual report should be subdued because of the catastrophic year the commercial airline industry had just experienced. It opted for a slimmed-down annual with mostly black and white photos and a direct, business-like approach to handling the company's recent challenges. 'We didn't want it to be glitzy with loads of color like last year,' says IRO Gail Grimmett. 'And cost was an issue given we were losing money.' Delta toyed with taking minimalism

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