The search for stakeholders
It's no secret that many companies are eyeing members of their affinity groups - that dream audience of customers, dealers, franchisees, suppliers, and employees already sold on the corporate story - as attractive potential shareholders.
However, selling stock to affinity groups has always been a ticklish business. Only companies with their own direct-purchase plans - specially-designed programs for selling a company's stock directly to new and existing investors - are able to make overtures
To continue reading you need an active subscription
- Quarterly issues of IR Magazine
- Unlimited Articles online
- Newsletter
- Investor Perception Studies – Europe, US, Canada and Asia
- Strategy guides
- Whitepapers
- Benchmarking reports
From
$995*
