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Jun 30, 2001

Castaway consultants

The US economic downturn results in IR consultants cut loose

Until quite recently, top IR professionals were being ardently wooed by Fortune 500 companies and big-name consulting agencies. But since the stock market tumbled, the once hotly-pursued now find themselves circulating resumes and networking like mad. Market downturns have historically hit the investor relations profession hard for two simple reasons: IR doesn't directly contribute to a company's bottom line and IR consultants' retainers are easily cancelled when top executives are running

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