Benchmarking IR for Added Value

May 01, 1996
<p>Benchmarking helps you understand whether your investor relations boat is riding the crest of the wave, or is beached while your competition surges ahead</p>
Corporate IR professionals, by and large, tend to practise in a vacuum - their own corporate cocoon - working hard to make their programme value-adding, but never really knowing how successful they have been. Or not. Certainly, many of them belong to professional

Content Preview

to continue reading

Sign up to get stories direct to your inbox
logo-black logo-black
Loading