Benchmarking IR for Added Value

May 01, 1996
<p>Benchmarking helps you understand whether your investor relations boat is riding the crest of the wave, or is beached while your competition surges ahead</p>
Corporate IR professionals, by and large, tend to practise in a vacuum - their own corporate cocoon - working hard to make their programme value-adding, but never really knowing how successful they have been. Or not. Certainly, many of them belong to professional

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