Managers should change the model for how companies communicate
Earlier this year Citigroup promised to look carefully at changing its protocols for lending to ecologically questionable projects. In turn, the Rainforest Action Network promised to cease its celebrity advertisements in which movie stars like Susan Sarandon and Ed Asner tear up their bank cards on TV. The agreement marked a rare moment of cooperation in an atmosphere not noted for it.The general mistrust arising from recent scandals and financial collapses has created an unprecedented set
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Peter Firestein
Peter Firestein is president of Global Strategic Communications, a New York consultancy specializing in The Open Perception Study. E-mail: peter@firesteinco.com.
