At the onset of the Covid-19 pandemic, investors and analysts realized their models needed revising and asked for a lot of granular detail, explains John Armstrong, IR manager at Nestlé, in a best practice interview with IR Magazine.
The firm managed to maintain its guidance during this period, helping to set expectations for the market at a disruptive time.
While Nestlé aims to keep up with best practices, it also focuses on simple rules to maintain the quality of its IR program, such as timeliness, transparency and maintaining trust, notes Armstrong.
This video originally appeared in the winter 2020 issue of IR Magazine. Click here to find out more about this issue.