A change in consumer behavior won't happen overnight, but it will happen.
Yippee! The euro is here at last! We lucky Europeans can now run randomly across borders, spending the same crisp notes and freshly minted coins without any need for a second glance toward those nasty commission grabbers in the bureau de change. Well, until you happen to land in the UK, Sweden, or Denmark, anyway - they've gone and thrown a wrench in the works of European unity by refusing to join the gang.Still, enough of the party-poopers, with the currency in people's hands for the first
To continue reading you need an active subscription
Subscribe- Quarterly issues of IR Magazine
- Unlimited Articles online
- Newsletter
- Investor Perception Studies – Europe, US, Canada and Asia
- Strategy guides
- Whitepapers
- Benchmarking reports
From
$995*
