IR Magazine has released a new report investigating the changing face of investor events. The report examines investor conferences, investor days, site visits and roadshows and how these events transitioned from in-person to virtual formats as a result of Covid-19. The report also looks at how investors rate both the in-person and virtual formats of each of these events and concludes by identifying where resources should be concentrated for future events.
Findings are based on the IR Magazine Global IR Survey conducted in Q3 2020 and Q1 2021, as well as the IR Magazine Global Investor Survey conducted in Q4 2020. More than 1,000 IROs, fund managers and analysts took part in these surveys. Data in the report is broken down by region, job title and company size.
- Investor conferences are the most common event for IROs to participate in for both in-person and virtual formats.
- IROs find roadshows the most rewarding in-person event and investor conferences the most rewarding virtual event.
- Investors attend more roadshows, both in-person and virtual, than any other investor event.
- Investors rate in-person events above virtual events, although to differing degrees for each event type.
- Investor days show the largest gap in investor ratings for in-person and virtual formats.
- From Q3 2019 to Q2 2020, Asian IROs attended more virtual than in-person investor conferences.
- Mega-cap companies have pioneered the virtual format for site visits, hosting an average of more than three each in the first half of 2020.
- Fewer than three in 10 IROs expect some return to in-person events in 2021 with nearly half uncertain and a quarter definitely not expecting a return.
- For future in-person events, investors think IR teams should focus on investor days and site visits.