How they do it at Viacom

Marty Shea is a genial veteran of the IR field. As senior vice president of IR for multimedia giant Viacom, he began almost before investor relations was a recognizable profession, and certainly before the company took its present form. Now, he looks on philosophically as so many of his IR peers at other companies have moved on; and he consoles himself that at least one plausible explanation is that he is doing the job so well that no one wants to replace him. But then, as a former history