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Nov 30, 2003

How they do it at T-Online

Europe's largest ISP is also an international IR powerhouse

It wasn't always this difficult. Back in the internet-boom days, analysts rated web start-ups by subscription levels and page hits, in the hope that one day some of them would become mighty profit-making machines. But only a handful ever did.For the fiercely competitive internet service provider market, the going has been equally rough. With advertising revenues sinking, ISPs the world over have had to identify alternative sources of revenue - namely by persuading subscribers to fork out for

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