Companies from Spain, the US, Russia and Israel show the effects of good IR
Times change and practices evolve, but good IR must always include the ‘five Cs’ of communication: commitment, consistency, credibility, clarity and continuity. With sound communications, a well thought-out strategic IR plan and careful targeting to the right audiences, a company can realize its full and true valuation. A well-known 2002 study by Oxford Metrica and Ernst & Young, ‘Risks that matter’, demonstrated that a company’s IR skills are a key factor
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Richard Wolff
Richard J. Wolff, chief executive officer, the Global Consulting Group
