How they do it at Genentech

Genentech may not have totally cornered the market in deoxyribonucleic acid and genes, but as the pioneering biotech company, founded in 1976, it boasts www.gene.com as its domain and DNA for its ticker symbol on the NYSE. Genentech was a financial pioneer as well, with its 1980 IPO rocketing from $35 to $88 within an hour in what was, in those days, an unprecedented launch surge. Today Genentech is perhaps the world’s largest biotech, with a market cap of nearly $90 bn. That, combined