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Nov 30, 1998

In or out?

Do it all in-house, or farm it out to an agency?

Outsourcing has become one of the business school buzzwords. Across the global corporate landscape, organizations are contracting out businesses ranging from financial PR and information technology to the entire back office function. But should investor relations be part of this growing trend? Is it better for a company to use an agency or to have its own homegrown team? It is not a black and white issue, according to Noga Villalon, a director of Citigate Dewe Rogerson. 'One complements the

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