The importance of communicating environmental and ethical issues
The ability to balance acceptable risk against a healthy return is an essential component in any investment expert's box of skills. Twenty years ago the key measures used to scrutinize stock and carry out such a balancing act were based only on hard financial data. Then a new factor began to gain significance: social responsibility. At first ethical, environmental and social considerations received a muted response from most mainstream investors. And those funds that adopted principles of
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