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Sep 30, 1999

Fork in the road

The decision to work in-house for one corporation or at an agency for many corporations

To work at an agency or go in-house? That is the question facing many IR professionals like Felicia Vonella. Vonella grew up professionally in an agency. After working for Dewe Rogerson for twelve years she left her position running Dewe's global IR practice to decide what her next step would be: moving to another agency or to a company. A straightforward decision this is not. Many ideas circulate throughout the industry about the differences between working for a corporation and working

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