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Oct 31, 1999

From the desk of Nabanita Merchant

The head of investor relations at Royal Bank of Canada in Toronto had it far from easy this summer

This summer saw the announcement of Royal Bank of Canada's strategic alliance with America Online whereby RBC took a 20 percent stake in AOL Canada for US$60 mn. The company, and its US subsidiaries Security First Network Bank and Bull & Bear Securities, also entered into an interactive marketing agreement for more than US$7.5 mn. 'The news (released in late July) came as little surprise to the markets because we had been talking about strengthening and growing our electronic commerce

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