Big data: Giving IROs deeper insight

The data revolution has transformed day-to-day working lives across sectors and industries, including investing and IR, and shows no sign of slowing down. But how can IROs cut through the clutter? Read expert advice on how to engage with analysts – from both the sell side and the buy side – to understand which datasets they are using and how they integrate them into their models, how to make the best use of consumer trend reports, and why IROs should not disregard what passive investors are paying attention to.

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