BMW Group’s ARC Grand Winner Award for its annual report ushers in a new age of digital reporting
BMW Group stands for excellence in automotive engineering and advanced technology, producing ‘The Ultimate Driving Machine’. Striving to lead the automotive industry, BMW translates these high standards into its IR practices. A prime example is BMW Group’s ambition to offer its investors an unprecedented Interactive Annual Report 2015, allowing stakeholder engagement on an entirely new level. This article sheds light on how BMW achieved excellence in digital reporting and the technology solutions that led to the company’s great success.
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