Shareholder targeting & ID Beginner's guide for IROs performing corporate communications Jun 30, 2009 By Jeff Cossette 7 min read Congratulations! You have just taken a big step. You’ve begun to read this article on corporate advertising and media buying. When... Read more
Shareholder targeting & ID The IR papers: an academic look at the capital markets Jun 30, 2009 By Jeff Cossette 2 min read Where more is less Empirical studies on disclosure generally agree with finance theory predictions that more public information... Read more
Shareholder targeting & ID In the hot seat: the importance of communication in a crisis Nov 30, 2008 By Elizabeth Judd 7 min read It’s hard not to suspect that some of the larger banks, mortgage lenders and insurance companies claimed by the current economic... Read more
Shareholder targeting & ID Competitive communications at Just Retirement Nov 08, 2008 By Staff Writers 1 min read With a proliferation of data feeds over the last 10 years, it is more important than ever for IROs to get the most detailed... Read more
Shareholder targeting & ID Why smaller investors matter for Nationwide Financial Services Nov 06, 2008 By Staff Writers 1 min read Although large shareholders are important, IROs must make an effort to be in touch with all current and potential shareholders... Read more
Shareholder targeting & ID Steelcase values strong relations with investors Nov 06, 2008 By Staff Writers 1 min read IROs need to build relationships with all their investors, not just the large ones, says Raj Mehan, director of investor relations... Read more
Shareholder targeting & ID Best practice: Peter Kruse at Danish wind power company Vestas Sep 30, 2008 By Jeff Cossette 7 min read His wife pointed to the newspaper ad and said, ‘You could do this.’ Peter Kruse considered it: the world’s largest wind turbine... Read more
Shareholder targeting & ID Rise of the boutiques Jul 31, 2008 By Tim Human 6 min read By definition, boutique investment houses hold only a small proportion of all funds under management. But the percentage is rising... Read more
Shareholder targeting & ID IR teams target sovereign wealth funds Jul 31, 2008 By Terry McWilliams 9 min read With more than $3 tn in assets, the world’s sovereign wealth funds (SWFs) are becoming a prime source of potential investment... Read more
Shareholder targeting & ID Do image campaigns need IR input? Jun 30, 2008 By Ian Williams 8 min read On the face of it, corporate image campaigns look like an IRO’s dream: addressing thousands, indeed millions, of investors at once... Read more