Companies are using advertising in a bid to improve stock value.
IROs exhausted by the grind of investor and analyst days or even more labor-intensive one-on-one meetings might wish to know there is an easier way to sell a stock. It’s called corporate brand advertising. This avenue is a bit indirect, but many think it can do a lot to support investor interest in a company’s shares. And while most companies aim their brand advertising directly at consumers, they’re happy with the spillover effect it has on potential investors.
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