'It’s not like that Kevin Costner movie Field of dreams where if you build it they will come'
On episode 89 of The Ticker:
An in-depth conversation with Arash Adnani, Blender Media president, on making the most out of your IR website, why it should evolve as IR strategy changes and turning it into a 24-hour IR tool. He runs through Blender Media’s seven tips, published in the company’s recent white paper, covering:
- How infographics and interactive charts can increase engagement – and attention span
- Why you should outsource your SEO strategy and execution
- The benefits of paid search
- Making sure your website is mobile-friendly – and how you can easily check just how mobile it is
- Why you should consider virtual reality or 360-degree video as part of your website strategy
- The benefits of social media
- Why you need to engage your CEO – or other executives (something Adnani says is his favorite tip).
Click here for more information or to download the Blender Media white paper: Digital marketing for IR: 7 tips for 2018.
