Having a blog allows us to experiment with different types of content to share with investors

The thinking behind Twitter's IR blog

Nov 25, 2015
<p>Blogs are powerful investor education tools, but largely underused. So why did Twitter&rsquo;s IR team start one?</p>
The value of a stakeholder-facing blog is easy to see, with companies of all sizes publishing personally authored content to provide context and detail around company news. They can also help manage a company’s wider reputation, canvas stakeholder opinion and

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