With blogs having far more credibility than chat rooms ever did, IROs are beginning to monitor blogs about their company. Influential bloggers can affect a company's reputation and even stock price so a company's disclosure policy should cover comments posted on blogs.
Paul Blalock has his morning reading: the Wall Street Journal and the New York Times, of course. But, just as importantly, the senior vice president of IR at New York-based Sirius Satellite Radio goes online. ‘I log on to a couple of blogs in the morning – and I learn something almost every time,’ Blalock says. ‘Blogs can summarize in one spot what we can’t do on our own web site.’ He checks some blogs several times a day.
Blogs are no longer just this season’s
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