Rachel Martin of Severn Trent on embracing hybrid investor events
Severn Trent is ‘embracing’ the new normal of hybrid investor events, according to head of IR Rachel Martin.
Speaking on the red-carpet at the IR Magazine Awards – Europe 2022, where the water utility was nominated for two prizes, Martin said a hybrid approach has been used for the company’s capital markets day and results announcements.
The capital markets day, held in September last year, saw Severn Trent hold an in-person event at one of its reservoirs in the Midlands and then three virtual events for investors who could only dial in.
‘It was a huge event that required a small army to put together,’ said Martin. ‘That’s not just the IR team, it’s a lot of people in Severn Trent. We did a lot of work in-person and also made sure all our investors from around the world could join us.’
Martin says taking a hybrid approach to investor engagement has been a ‘really good move’ for the business. ‘We really enjoy doing things in person,’ she said. ‘I think you get a real connection being there one-to-one with people. But also we want to make sure that we are as accessible as we can be.
‘We’ve just done our year-end results, where we did a virtual session but then we followed straightaway with an in-person roadshow to make sure we had that face-to-face connection with people.’
Martin was also asked to offer advice to other IR professionals for the rest of 2022. ‘Stay agile,’ she said. ‘It’s quite a changing market at the minute, things are happening all the time – it’s making sure we are adapting to the new world rather than fighting it.’
To find out more about the IR Magazine Awards – Europe 2022, please click here.