New accessories should help drive your investment story, not stand in its way
What geek could look upon BASF’s web site without feeling a tingle all the way to the root of his C drive? It’s got everything: podcasts and vidcasts, RSS, the annual report in both HTML and PDF, a Google-quality search function and a bit of animation. This is German engineering at its best, a sleek BMW on the info autobahn that retains the folksy charm of a Volkswagen. This chemicals company web site has chemistry.
The geek’s practical side recognizes that bells and whistles
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