Messaging apps to buzz the buy side

Aug 23, 2016

<p>Messenger apps are increasingly used for business – including IR, it turns out: some Chinese companies are using WeChat to communicate with buy-side contacts</p>

Snapchat, WhatsApp, Facebook’s Messenger: the world of instant messaging has come a long way since the days of dial-up – as far as messaging apps for IR, in fact. And while the concept might seem strange to readers in the US and Europe, in Asia services such