The low down on who's surfing what, where and when
Imagine launching a new product, blowing a huge budget on marketing and then not bothering to check which part of the campaign attracted the most customers. Chances are you wouldn't last long in the job.The strange thing is many investor relations departments have been acting in a similar fashion over the last few years – and getting away with it, too. Measuring the effectiveness of investor relations has never been a strong part of IR programs. Problems over how to quantify IR results
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Richard Carpenter
Covering investor communications, sustainability and employee engagement, Richard Carpenter has worked with the likes of Aviva, Facebook, Alibaba, HSBC and the London Stock Exchange. Before joining Bladonmore, he was CEO of MerchantCantos, part of...
Chief executive
