Best use of multimedia for IR: How Aboitiz won in South East Asia
This profile is taken from the report Award-Winning IR – Asia 2018. Click here to download your copy now.
Pioneering a best-in-class digital analyst briefing, Aboitiz Equity Ventures and AboitizPower optimized their existing quarterly analyst briefing inside a hotel conference room to be a digital briefing that can be accessed anytime, anywhere, even at slow internet speeds.
Using a top-of-the-range streaming tool, the briefing aims to reach and engage an even wider audience, providing it with necessary information to make well-informed investment decisions regardless of geographical boundaries. The initiative includes interactive webcasts and efficient digital communications (such as email invitations and websites) that enable the team to save on printing costs and webcast supplier charges by using an in-house support team.
The experience has to be seamless to be called best in class. Understanding the value of a stream that is available anytime, anywhere, the strategy was to ensure audiences are eased into the system in the best way possible. The first step was therefore communication: prior to the webcast, analysts found out about the stream through multiple emails, with five-days prior, same-day and live-now notifications. This ensured analysts could join the stream.
The second step was interactivity. Different view options through a multi-camera set-up, adaptive bandwidth requirements and interactivity mean viewers can ask questions in real time. Step three was post-stream: the briefing video was automatically made available even after the webcast. Feedback was then sought from the digital audience to understand the reception.
Not only is Aboitiz Equity Ventures the first company in the Philippines to do a webcast for its quarterly results, but it has also ensured this digital briefing captures the category’s description of always being on the lookout for cutting-edge technological solutions for IR. Aside from constant communication, interactivity and post-stream efforts, this initiative went paperless as decks of briefings and investor meetings were sent automatically in an email.