30 IR stars in 30 days: Cole Lannum of Zimmer Biomet

Dec 17, 2018
To celebrate 30 years of IR Magazine, our new series highlights the achievements of 30 IR stars from the last three decades

IR Magazine has a long history of honoring those men, women and companies around the world that excel at investor relations. In celebration of 30 years of IR Magazine, we selected 30 IR stars that have shone particularly brightly over the past three decades and will be posting one profile each day for 30 days, giving you the gift of an IR advent calendar. 

Cole Lannum, senior vice president and IRO at Zimmer Biomet, brings his experience as an analyst and portfolio manager to his investor relations practice. ‘We focus religiously on responsiveness – replying to at least 95 percent of inquiries within an hour and 99 percent within 24 hours,’ he says. ‘We also strive to never release market-moving information during trading hours to allow investors the opportunity to digest news and make independent decisions about news that might affect their valuation thesis.’

This is particularly critical today, he adds, given the information overload created by a transition from press releases to emails to social media. These principles have served Lannum well throughout his career, and he has often been recognized at the IR Magazine Awards.

Stay tuned for more IR stars this week and pick up a copy of the winter issue of IR Magazine to see the full list.

A version of this article was published in the winter 2018 issue of IR Magazine – the 30th anniversary issue of the industry’s premier publication.


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